To accomplish our research objectives, Hanover used an online quantitative survey to gather information from 291 qualified participants. Responses to the survey questions are calculated at a 95 percent confidence level.
Acceptable survey respondents were from enterprise organizations with over 3,000 employees that currently utilize mobile technology in their organization.
To ensure our respondents were knowledgeable about the implementation and management of their mobile solutions, they also had to be involved in the decision-making process for the purchase of technology and IT solutions/products at the organization. Their job roles spanned IT and operations, with all respondents at director level and above (see figure 1.1).
To further focus our research on organizations that leverage mobile at the point of transaction, we ensured respondents fell into one of these industry verticals:
Survey respondents that did not fit the qualification criteria were eliminated from the survey.
Figure 1.1
In previous studies, we've found it valuable to make comparisons across industries to identify trends and differences that inform our overall understanding.
We grouped our respondents into four "vertical" categories for this comparative approach (see figure 1.2):
Figure 1.2
Key Questions We Set Out to Answer
With the research, we wanted to get a complete picture of where organizations are in their mobile-first journey, so we set out to answer these key questions:
How pervasive is mobile in organizations currently, and what are the use cases?
What are the predominant device ownership and usage classifications?
How are shared devices used and supported?
In our 2021 survey, there were indications that organizations were moving away from shared device strategies, so we looked to see if that trend is continuing and—if so—what's the new plan?
How comfortable are organizations managing mobile technology and all the challenges and nuances inherent with large-scale solutions?
How are organizations structuring their overall mobile strategy? Is it unified or fragmented?
What are the primary barriers to adopting a mobile-first strategy (i.e., expertise, resources, prioritization, etc.)?
Who holds the decision-making authority?
Where do organizations self-identify on the mobile-first strategy spectrum, and where do they actually fall?
