Technology downtime can be disastrous for businesses, as it disrupts operations, reduces productivity, and negatively impacts customer satisfaction. When systems go offline, employees may be unable to access essential tools, data, or communication channels, halting workflows and delaying critical tasks. For customer-facing roles, downtime can lead to missed sales opportunities, frustrated clients, and damaged brand reputation. Additionally, downtime can incur significant financial costs. In July 2024, the Crowdstrike outage cost the average organization $44M, and the total impact was $5.4B. In February 2024, an AT&T outage took many frontline workers down and left them unable to work due to a technical error.
While both episodes are extreme examples of downtime, organizations do have to think about business continuity—especially IT and operations—from a national, local, and individual employee level because if devices aren't working, employees aren't working.