Introduction

The Importance
of Mobile Tech

Efficiency, quality, and service rank among the top components of any successful restaurant. They're all critical to the customer experience and profitability. Once you get customers in the door, their experience must be so good that they'll keep coming back and tell others about it.

In today's restaurant operations, mobile technology and artificial intelligence is central to giving customers the experiences they expect.

But digital transformation in restaurant operations has to be done right. Poorly planned and executed mobile technology can disrupt workflows and detract from customer experiences. When mobile solutions ARE deployed properly, restaurants can expect improved productivity and nimbleness. That creates better customer experiences, which raises the overall brand image. Enhanced workflows also contribute to employee recruitment and retention because good technology makes people's lives easier.

Challenges and Solutions in Implementing Mobile Technology in Franchises

In a recent episode of Stratix's Enterprise Mobility Insights Podcast, Madeleine Zook, host of The Art of Franchise Marketing Podcast, said, "If you are not on board with digital, you are not on board with growth, and it's going to hurt you in the long run."

Watch Episode