Digital transformation allows hospitality organizations to check out from analog workflows that are inefficient and detract from guest experiences. Whether it's the front desk and concierge services, valet, housekeeping, maintenance, restaurant operations, or on-site event and entertainment logistics, mobile devices improve efficiency, enhance communications, lift customer engagement, and help generate actionable data.
Kiosks offer guests self-service and ensure there's no line at check-in. Using smartphones, tablets, and wearables, task management for housekeeping and maintenance is automated and updated in real-time so associates know what's next and have the information they need to complete assignments. Front desk, concierge, and valet services synchronize better with state-of-the-art communications. Events and food services can leverage smart TVs in rooms and tableside ordering tablets to speed up and improve service for great guest experiences.
However, hospitality lags behind many other industries in digital transformation for a variety of reasons that range from initial cost to just plain resistance to change. Because many facilities are franchisees run by small business owners, getting buy-in can be challenging. However, relying on dated technology and processes adds up to wasted resources and unnecessary costs. When you're not using mobile technology across all hospitality operations, you're missing opportunities to accelerate productivity, streamline operations, and create the best possible guest experiences.