Line Busting Deluxe
The drive-thru lane has long been a dependable auxiliary means to process more orders, reduce wait times and boost the efficiency of your restaurant locations. What do you do, however, when customer demand unexpectedly surges or business conditions force locations with dining rooms and counter ordering to shift to drive-thru as a primary means for customers? How do you position your locations to bring the drive-thru experience to wherever your customers need it to be? That’s where Mobile Point of Sale (mPoS) and iPad® come in.
These days, mPoS is evolving from a big differentiator for QSR locations to an expected channel for customers. It can also be the difference maker in keeping your stores open in extraordinary circumstances. For example, an owner/operator of a mall-based QSR recently found himself in a quandary when the Coronavirus pandemic all but wiped out foot traffic and regular availability. With no physical drive-thru lane available, he reached a creative solution: Standing up a “pop-up” drive-thru in the mall parking lot run entirely by employees using iPad. Within four days, he was able to resume business operations, protect the company’s brand and safely serve his customers without further disruption.
The core of this is iPad. While it’s the industry standard in the consumer space, iPad units are also integral to enterprise mPoS scenarios. The iPad has a proven track record of reliability and offers a class-leading and wide-reaching ecosystem of service providers, apps and accessories. This allows operators a plethora of choices when designing the best mPoS solution for their business environment and customer use cases.
An mPoS solution on an iPad offers the flexibility and versatility you need for innovative and agile drive-thru operations. Order up!